Dealer & Wholesale
Approved pricing.
Faster reordering.
A dedicated buying path for dealers, distributors, firearm businesses, and qualified trade accounts purchasing Apex products for resale or recurring commercial use.
Apply
Submit your business identity, resale information, sales channels, and expected purchasing profile.
Get approved
Apex reviews each account. Approved buyers receive a dealer role tied to their login, with custom product pricing assigned by Apex to that dealer account.
Order efficiently
Sign in for eligible pricing, quick reorders, order history, shipment tracking, and dealer support.
Pricing logic
No blocked cart below the minimum.
- Approved accounts receive their assigned custom dealer pricing when the eligible merchandise subtotal reaches $500.
- If the eligible subtotal is below $500, checkout remains available at standard retail pricing.
- Taxes, shipping, gift cards, refunds, and excluded products do not count toward the $500 threshold.
- Wholesale status does not guarantee inventory, allocation, credit terms, exclusivity, or territory protection.
- Accounts may be reviewed or suspended for resale-policy, payment, fraud, or compliance concerns.
Dealer portal
Built for repeat commercial orders.
Wholesale application
Request an approved trade account.
Choose Dealer / Wholesale as the request type. Include the legal business name, DBA, contact person, email, phone, billing and shipping addresses, website or sales channels, business type, resale certificate status, expected opening order, expected monthly volume, and products of interest.
